“Time. Time. What is time? Swiss manufacture it. French hoard it. Italians squander it. Americans say it is money. Hindus say it does not exist. Do you know what I say? I say time is a crook.”
So said Julius O’Hara (played by Peter Lorre) in the 1953 film, Beat the Devil (Truman Capote and John Houston).
Being American, I opt for money. Time is money and therefore money is time. Money is cash. As time flows, cash flows. If you want more time in your business, business life or simply life in general, then you shall want more cash. More properly, you’ll want more cash coming in than going out. That is, you want positive cash flow.
Aventure Works, at least in part, is about cash flow, helping to answer what is cash flow – or cashflow, helping you to create cashflow models using off-the-shelf tools like Microsoft Excel, and providing you with forecasted balance sheets, income statements and statements of cash flow for you to better manage your business, to take to your investors and lenders, and, at bottom, to help you rest more easily about the state and direction of your business.



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